Mamasons Chinatown

One year later the Mamasons brand branched out to a new location in London Chinatown. This gave me a chance to step back from the previous design and bring improvements and new ideas all whilst keeping the humbleness and simplicity of the much loved Camden design, but focusing on a new audience. Working with a bigger team, my main objective was managing the spatial design (layout, materials, floorplans, elevations, visualisations) and in turn the interior, art works, merchandise and marketing. Below are just some aspects I worked on.

@mamasonsdirtyicecream @florencemaee @chefomarshah

Shop front and 3d renders of interior layouts

Merch / Art wall - Custom merch in hand-painted ice-cream tubs filled with stickers, t-shirts and custom Riso prints. Art wall printed, framed and installed.